【www.dagaqi.com--开店心得】
市场面积达十万平方米，是华南最大的农资物流基地，拥有近千个铺面，兼营化肥、农药、饲料、农机具等农资产品，划分为种子种苗、化肥、农药、农机等区。
（地址：广州市白云区太和镇太营北路）
庞口汽车农机配件中心批发市场
市场占地面积40万平方米，有固定门店1800个，主营汽车、农用车、机动三轮车、拖拉机、农排、收割机和农机产品加工机械等整机和配件，共两万余个品种。国内400多家大中型企业在市场内从事直销和代销，名优产品占市场配件总量的60%以上，已形成辐射全国各地并出口印度尼西亚、巴基斯坦、俄罗斯等20多个国家和地区的销售网络。市场先后荣获“全国文明市场”、“庞口汽车农机配件中心批发市场”、“发展县域特色产业知名市场”等称号。
（地址：河北省高阳县庞口镇 电话：0312-6853609）
黑龙江省农机大市场
市场占地36万平方米，主营农机商品批发和零售，涵盖农业机械动力设备、农业生产资料、农副产品深加工、路桥和建筑工程设备等方面，是国内最大的农机及农业生产资料综合批发市场。
（地址：黑龙江省哈尔滨市松北区松北收费站南200米处 电话：0451-88106001）
河北大陆村农机配件市场
市场建筑面积8.5万平方米，固定门店660个，经营商品六大类4000多个品种，其中全国知名品牌的农机配件占40%，销售网络遍及20多个省市和自治区，是全国十大农机市场之一。
（地址：河北省宁晋县大陆村镇大陆村一村 电话：0319-5666174）
河南长葛金桥农机市场
市场建筑面积38.5万平方米，经营汽车、农用车、机动三轮车、农机、农排、收割机械、农资等七大类；拖拉机、农机具、农用运输车、农副产品加工机械、水利机械、植保机械、园林与塑料大棚机械、畜牧与饲料加工机械、粮食处理设备加工机械、农机配件、汽车配件和相关产品等两万余种。市场以批发与零售、现货交易与网上交易相结合，立足中原，辐射全国，远销东南亚。
(地址：河南省长葛市107国道中段18号 电话：0374-62188886221878)
江苏常州农机机电市场
市场是一个主管农机、五金、机电、汽配等机电类产品的综合专业市场。建筑面积八万余平方米，有全国各地的农机机电经营企业250余家入驻。市场先后荣获“全国十大农机交易市场”、“江苏省财物放心专业市场”、“江苏省文明市场”、“常州市十大重点市场”、“全国诚信市场示范基地”等称号。
（地址：江苏省常州市黄山路558号 电话：0519-6636653 [www.dagaqi.com/]）
西部农机汽车商城
市场有交易大棚四个，建筑总面积42000平方米。市场按经营种类分六大展区，主要经营拖拉机、农用车辆、汽车、工程机械、农机具和零配件，是目前规模全国第二、西部第一的农机、汽车集散地。
（地址：陕西省咸阳市渭城区周陵镇苏家寨）
鲁西农机汽车商城
商城是经营农机、汽车、工程机械、水暖器材、五金交电及各种配件的大型“一站式”综合批发零售市场，建筑面积21万平方米。
（地址：山东聊城市金城路东首 电话：0635-39766563976658）
内蒙古通辽市瑞丰农机农资市场
市场占地面积15万平方米，市场分两大经营区：机动车和大农机区，配件和小农机具区。
（地址：内蒙古通辽经济技术开发区河西镇111国道旁）
辽宁省北宁窟窿台农资批发市场
市场占地面积2.3万平方米，主要经营种子、化肥、农药、农膜、小农机具等农资产品，以专业批发为主，以零售为辅，24小时昼夜开市迎宾。
（地址：辽宁省北宁窟窿台农资批发市场）
四川省川南农资批发市场
市场建筑面积2.3万平方米，主营业务包括：化肥、农药、农膜、种子、种苗、粮油、饲料、兽药、添加剂、浓缩料、加工型农产品、兽医器械、各类农业机械设备，以及信息服务、农业知识培训、农业高科技服务。
（地址：四川泸县县城 电话：0830-8170888）
我今年32岁，孩子快4岁了。本来在一家国有事业单位做文员，但现在可能继续上班的时间不长了，因为皮肤生毛病一时难以治愈。以前一直对童装很感兴趣，现在考虑自己开家小店。但是对这方面可以说是一窍不通，比如货源、投入资本、到那里办理手续等等。孩子还小，不想在家等着老公养活，何况他一个人也压力会太大。请问下，童装店到哪里进货？
小编想，要成功开店，除了选址、销售能力，最重要的应该就是进货了！童装的进货途径可以是在童装批发市场寻找，可以是选择品牌代理经营，可以在童装生产基地看看，联系生产厂家，还可以是从网上寻找，比如阿里巴巴平台上面寻找童装生产批发的厂家，童装的价格根据质量的不同有30-50的，也有几百的。童装经营主要是服装有特色，可以选择一些卡通形象的衣服，主要还是要小孩子喜欢，童装特别要注意的是质量方面，小孩子的批发比较嫩，不能进一些还有毒害物质的服装，现在的服装生产里面用到了甲醛等对身体有害的物质，这个要特别注意。现在对全国各地童装店进货的批发市场作一个介绍：
福州童装批发市场
福州童装批发市场从网上的搜索结果上来看主要集中在：台江元洪城及台江农贸市场，目前，几乎福州所有的中低档品牌童装都集中在这两个比较大的批发市场，兼营批发和零售。 批发市场的童装价位一般在50元以下。
郑州童装批发市场
郑州童装批发市场集中在火车站服装市场之中，专业童装商场有两个：恒泰童装批发广场与嵩山商场，世贸商场西边1楼、2楼与5楼是童装区，恒泰东边的金城负一楼也有，一马路西边临马路零落分散有几家。 恒泰童装批发广场：负一楼至八楼都有，3楼以下杂牌子散货多一些，4楼以上品牌的较多。 世贸商场：1楼杂牌散货为主，2楼品牌的多些，5楼属于孕妇、婴幼儿用品为主。 嵩山商场：2楼、3楼、4楼是婴幼儿服装及用品，1楼的童装年龄段大些。 金城负一楼：杂牌散货为主，有内衣。
新疆乌鲁木齐童装批发市场
新疆乌鲁木齐童装批发市场：2002年8月24～26日开业的德汇国际广场位于乌鲁木齐火车南站商圈黄金地段，日均人流量5万人次，2路、52路、8路、58路、44路、62路等12条公交线路穿梭往返，目前已是全新疆最大的“童装批发市场”。火车头国际采购基地主要从事对邻国的边贸商品交易，其童装摊位规模也相当不错。这两个市场均为温州商会新疆温州商会首任会长钱金耐开发的，另有一个新开发的市场位于新疆乌鲁木齐市延安路10号的吉利儿童大世界也正处于开发中。
深圳童装批发市场
深圳东门宝华、白马也有童装市场，深圳“万众城”服装批发市场有限公司是大型现代化股份制商业企业。该市场位于龙华镇民治路，机荷高速公路，梅观高速公路，吉华路，布龙路等大小干道交错，文通极为便利市场，自设专线交通车致深圳火车站，配套经营货物托运中心，距“大发埔”火车站不到1500米，仓储及商用写字楼惧全，适应品牌商拓展国内及深圳市场的需求。
深圳东门宝华、白马也有童装市场，深圳"万众城"服装批发市场有限公司是大型现代化股份制商业企业。该市场位于龙华镇民治路，机荷高速公路，梅观高速公路，吉华路，布龙路等大小干道交错，文通极为便利市场，自设专线交通车致深圳火车站,配套经营货物托运中心,距"大发埔"火车站不到1500米，仓储及商用写字楼惧全，适应品牌商拓展国内及深圳市场的需求。
该市场占地面积8万平方米，总建筑面积约为15万平方米，一期工程位于"万众城1一3楼及万众城农贸市场2－－4楼"共计约6万平米。
"万众城"市场作为服装批发业的一支新军，旨在填补深圳本地市场之空白，巩固广东服装批发市场在国内领先地位，加强南北服饰的对流，融洽南北服饰文化。
该市场主要组织深圳、东芜、珠江三角洲及港、澳、台地区的大众品牌，运用项目影响力打开全国市场[www.dagaqi.com/]，项目全面运作服装将达2000种品牌，2万余种款式，商品结构主要以时尚、流行产品为主，辅助经营平价广场和精品推介区。商品款式较为接近港台等国际服饰潮流，时尚性强，总体商品在价格及文化含量上具有一定的优势，现时东莞、深圳、惠州等地己有700余家生产厂商申请加盟，有近300家企业或批发商已获得入场经营资格。
从品牌的数量上说，深圳的童装业确实给人实力雄厚的直观印象，但实际状况并没有这么乐观----深圳童装品牌绝大部分都走休闲路线，价格定位都在几十元到200元之间，风格雷同，千人一面，造成品牌之间的差异微乎其微，弱化了整体的实力。
浙江省湖州市中国织里童装批发市场
织里童装业起步于八十年代，如今已闻名海内外 ，据统 计 ，至 2002年 ，全镇有童装生产企业六千多家 ，有 七万多人专门从事童装产业 ， 从事绣花 、 印花 、 砂 洗等相关产业经营企业1,652家 ，从事面料 、辅料 、 缝纫机销售等配套行业经营企业二千余家,去年成交额逾百亿元.
织里童装市场坐落在湖州市城区织里镇、北临太湖、南接318国道和长湖申航线、地理位置特殊、商品经济发达、水陆交通便捷。织里童装商城的形成、是通过农民自发、政府引导、从沿街设摊历经7次扩建和新建而成。现在市场总投资为5000余万元、占地面积为7万平方米、营业房600个、号称已成为全国最大规模的儿童服装专业市场。
织里童装市场以童装款式新、价格低的特点受到广大客商的欢迎。产品包括儿童到青少年的各个年龄段，各级童装一应俱全。每季童装款式多达400多种，年成交额10多亿元，产品辐射28个省市，有些产品常年雄居同类产品销售榜首，不少产品已经远销俄罗斯、缅甸、越南等周边国家。
根据有关数据获悉、目前织里童装日产近10万件、全年销量达3000多万件、交易额10多亿元、其中50％的童装就是通过织里商城童装市场向外批发销售。
从上海到湖州要路过织里的、到时候叫司机提醒一下 ，从杭州到湖州后、再坐到织里的车就可以了 。从苏州到上海的车子在平望转车，沿318国道湖州方向，途经织里。 苏州到湖州有直达车，在织里下车即可。 苏州到南浔有直达车，在南浔转车，乘101公交车在织里下车即可。
武汉童装批发市场
武汉的汉正街是全国闻名，这里不光是服装，几乎是什么东西都可以批发。到了这里终于明白为什么说武汉是九省通商之地。不过汉正街太破太脏太挤了。和四季青比起来相差很远。武汉也是窜货容易发生的地方。
童装市场主要集中在永茂里新台童装市场、雅端巷、多福商城一楼、农资童装城等，经营面积约2万平方米，经营户近千余户。
河北石家庄童装批发市场
河北石家庄童装批发市场，一个是新华集贸市场，一个是南三条批发市场。都在全国十大批发市场之列。（其童装交易市场的地位正遂步被临近的北京和天津批发市场所取代）。新华集贸市场主要是以服装为主，包括个种中高档成人和儿童服装。位置在中山西路火车站北面，东方购物中心后面。南三条批发市场主要以小商品为主，在中山东路，从火车站往东过地道桥路北就是。
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目 录
第一章 总论 .................................................................................................................................... 1
第一节 项目建设背景 ............................................................................................................. 1
一、项目名称 ................................................................................................................... 1
二、项目建设单位概况 ................................................................................................... 1
三、编制依据、编制原则及研究内容 ........................................................................... 1
第二节 项目概况 ..................................................................................................................... 3
一、项目拟建地点 ........................................................................................................... 3
二、项目建设性质 ........................................................................................................... 3
三、建设内容及规模 ....................................................................................................... 3
四、项目投资及效益情况 ............................................................................................... 4
五、资金筹措 ................................................................................................................... 5
六、项目建设周期 ........................................................................................................... 6
第三节 主要技术经济指标 ..................................................................................................... 6
第四节 研究结论及建议 ......................................................................................................... 9
一、结论 ........................................................................................................................... 9
二、建议 ........................................................................................................................... 9
第二章 项目建设背景及必要性 .................................................................................................. 11
第一节 项目建设背景 ........................................................................................................... 11
第二节 项目建设必要性 ....................................................................................................... 13
一、项目建设是贯彻落实十七大、十八大精神的需要 ............................................. 13
二、项目建设是有效解决好“三农”问题，增强城市功能的需要.............................. 14
三、项目建设是促进农业产业化发展的需要 ............................................................. 15
四、项目建设是促进农资市场规范化、标准化，是农资产业健康发展的需要 ..... 15
第三章 市场需求分析 .................................................................................................................. 17
第一节 XX县产业现状 ........................................................................................................ 17
一、XX县农业及种植业现状 ...................................................................................... 17
二、XX县畜牧业现状 .................................................................................................. 18
第二节 农资发展状况 ........................................................................................................... 18
一、中国农资产业发展状况 ......................................................................................... 18
二、XX县农资产业经营状况 ...................................................................................... 19
第三节 项目预测 ................................................................................................................... 20
第四章 项目建设规划、建设内容及规模 .................................................................................. 23
第一节 指导思想和建设原则 ............................................................................................... 23
一、指导思想 ................................................................................................................. 23
二、基本原则 ................................................................................................................. 23
第二节 战略定位和发展目标 ............................................................................................... 24
一、战略定位 ................................................................................................................. 24
二、发展目标 ................................................................................................................. 24
第三节 建设内容及规模 ....................................................................................................... 24
一、建设内容 ................................................................................................................. 24
二、建设规模 ................................................................................................................. 24
第五章 项目建设场址及建设条件 .............................................................................................. 26
第一节 项目选址情况 ........................................................................................................... 26
一、场址选择原则 ......................................................................................................... 26
二、地点与地理位置 ..................................................................................................... 26
第二节 项目建设点（银盏乡）及概况 ............................................................................... 26
第三节 项目区位及社会经济条件 ....................................................................................... 28
一、区位条件 ................................................................................................................. 28
二、社会经济条件 ......................................................................................................... 28
第四节 自然条件 ................................................................................................................... 29
一、地形地貌 ................................................................................................................. 29
二、土壤与植被 ............................................................................................................. 30
三、水文和水资源 ......................................................................................................... 30
四、气象条件 ................................................................................................................. 30
五、地质条件 ................................................................................................................. 30
六、地震 ......................................................................................................................... 31
七、资源状况 ................................................................................................................. 31
第五节 工程地质及水文地质条件 ....................................................................................... 31
一、工程地质条件 ......................................................................................................... 31
二、水文地质条件 ......................................................................................................... 31
第六节 基础设施配套条件 ................................................................................................... 32
一、道路交通条件 ......................................................................................................... 32
二、水利设施 ................................................................................................................. 32
三、供电条件 ................................................................................................................. 33
四、通讯条件 ................................................................................................................. 33
第七节 施工条件 ................................................................................................................... 33
一、主要建筑材料供应 ................................................................................................. 33
二、施工队伍及设备来源 ............................................................................................. 33
第六章 项目总平面布置 .............................................................................................................. 34
第一节 布置依据及原则 ....................................................................................................... 34
一、布置依据 ................................................................................................................. 34
二、布置原则 ................................................................................................................. 34
第二节 总平面布置 ............................................................................................................... 35
一、布置原则 ................................................................................................................. 35
二、总平面布置详细说明 ............................................................................................. 35
第三节 竖向布置 ................................................................................................................... 36
第四节 交通运输 ................................................................................................................... 36
一、对外交通 ................................................................................................................. 36
二、场地内交通 ............................................................................................................. 36
三、竖直交通 ................................................................................................................. 37
第七章 项目工程设计方案 .......................................................................................................... 38农资批发市场
第一节 建筑方案设计 ........................................................................................................... 38
一、设计内容 ................................................................................................................. 38
二、主要建筑物工程方案 ............................................................................................. 38
第二节 公用工程设计 ........................................................................................................... 39
一、给排水工程 ............................................................................................................. 39
二、供配电工程 ............................................................................................................. 40
三、电信工程 ................................................................................................................. 41
四、环卫设施 ................................................................................................................. 41
第三节 道路工程 ................................................................................................................... 41
第四节 室外停车场 ............................................................................................................... 42
第五节 绿化工程 ................................................................................................................... 42
第八章 环境影响评价 .................................................................................................................. 43
第一节 主要法规及环境影响对策 ....................................................................................... 43
第二节 项目周边生态环境现状 ........................................................................................... 43
一、水环境现状 ............................................................................................................. 43
二、大气环境现状 ......................................................................................................... 44
三、声环境现状 ............................................................................................................. 44
四、生态环境现状 ......................................................................................................... 44
第三节 项目的实施和运行对环境造成的影响 ................................................................... 44
一、项目建设对环境的影响 ......................................................................................... 44
二、项目运行对环境的影响 ......................................................................................... 45
第四节 环境保护措施 ........................................................................................................... 45
一、项目建设期环境保护措施 ..................................................................................... 45
二、项目运行环境保护措施 ......................................................................................... 49
第五节 环境影响评价 ........................................................................................................... 50
第九章 劳动保护、安全卫生及消防 .......................................................................................... 51
第一节 劳动安全与卫生 ....................................................................................................... 51
一、设计依据 ................................................................................................................. 51
二、设计原则 ................................................................................................................. 51
第二节 主要危害因素及危害程度分析 ............................................................................... 52
一、施工期危害因素和危害程度分析 ......................................................................... 52
二、运营期危害因素和危害程度分析 ......................................................................... 53
第三节 安全措施 ................................................................................................................... 53
第四节 卫生方面防范措施 ................................................................................................... 54
第二节 消防 ........................................................................................................................... 55
一、主要法规及标准 ..................................................................................................... 55
二、消防措施 ................................................................................................................. 55
第十章 节能 .................................................................................................................................. 57
第一节 节能规范 ................................................................................................................... 57
第二节 节能分析 ................................................................................................................... 57
第三节 节能措施 ................................................................................................................... 57
一、建筑节能 ................................................................................................................. 57
二、电气节能 ................................................................................................................. 58
第四节 节水措施 ................................................................................................................... 59
第十一章 项目组织与管理 .......................................................................................................... 61
第一节 项目建设的管理制度 ............................................................................................... 61
一、严格执行项目法人制 ............................................................................................. 61
二、严格执行招投标制 ................................................................................................. 61
三、严格执行监理制 ..................................................................................................... 61
四、严格执行竣工验收制度 ......................................................................................... 62
五、严格执行基本建设财务管理制度 ......................................................................... 62
第二节 项目组织管理 ........................................................................................................... 62
第三节 管理运行机制 ........................................................................................................... 63
一、运作模式 ................................................................................................................. 63
二、构建政府规划引导和政策激励的促进机制 ......................................................... 63
三、建立以企业为主体、市场化运作的推进机制 ..................................................... 63
第十二章 项目实施进度 .............................................................................................................. 65
第一节 项目建设工期 ........................................................................................................... 65
第二节 项目实施进度安排 ................................................................................................... 65
一、一期项目实施进度安排 ......................................................................................... 65
二、二期项目实施进度安排 ......................................................................................... 66
第三节 项目实施进度表 ....................................................................................................... 66
第十三章 工程招标方案 .............................................................................................................. 69
第一节 编制依据 ................................................................................................................... 69
第二节 招标方案 ................................................................................................................... 70
一、招标范围 ................................................................................................................. 70
二、招标组织形式 ......................................................................................................... 70
三、招标方式 ................................................................................................................. 70
四、招标信息发布 ......................................................................................................... 71
五、招标单位资质要求 ................................................................................................. 71
第十四章 投资估算与资金筹措 .................................................................................................. 73
第一节 工程概述 ................................................................................................................... 73
第一节 编制说明及依据 ....................................................................................................... 73
一、工程计算 ................................................................................................................. 73
二、定额选用依据 ......................................................................................................... 73
三、费用及费率的取值 ................................................................................................. 74
第二节 建设投资估算 ........................................................................................................... 74
第三节 资金筹措方案 ........................................................................................................... 79
第四节 投资估算汇总表 ....................................................................................................... 80
第十五章 项目财务评价 .............................................................................................................. 87
第一节 基础数据 ................................................................................................................... 87
一、建设规模 ................................................................................................................. 87
二、计算期 ..................................................................................................................... 87
三、基准收益率 ............................................................................................................. 87
第二节 成本估算 ................................................................................................................... 87
一、外购材料费 ............................................................................................................. 87
二、外购燃料及动力费 ................................................................................................. 87
中国农资行业市场现状分析 在农业现代化进程已经结束、寡占格局已经形成的发达国家中,仍不乏通过产品扩张、区域扩张实现成长战胜周期的农资企业。相较之下,
尽管中国农资行业普及率、集中度尚有较大提升空间,却依然呈现出相对显著的周期波动特征。究其原因,分散的下游格局压制了行业成长属性。
农资,即农用物资,指农业生产过程中所需物质资料,包括种子、饲料、农机、化肥、农药等。农资行业上游为大宗原料,下游为农产品,大宗原料价格周期、下游农产品生产周期、以及农资行业自身投资回报周期等因素,导致农资行业本身具备一定周期特征。
图表1:农资行业上游为大宗原料,下游为农产品
参考发达国家,农资行业普遍呈寡头垄断格局。这一方面是因为农资产品技术含量较高,高额的研发投入需求使得行业具备规模经济特征;另一方面,行业上游为大宗原材料,通过规模采购进一步降低成本,实现产销良性循环,强者恒强。
尽管农资行业具备一定周期特征,在农业现代化进程已结束、寡占格局已形成的发达国家中,仍不乏收入、利润持续增长的农资行业龙头公司。
中国是世界农业大国之一,各农资子行业市场规模总计约两千亿元以上。同时,中国农业
现代化进程起步较晚,相对国外发达国家,各农资子行业的普及率相对不足、集中度相对较低,行业龙头的成长空间较大。
种子:约500亿元市场空间,
饲料:约8000亿元市场空间,
农机:约3000亿元市场空间,
化肥:约7000亿元市场空间,
农药:约1000亿元市场空间,
中国农药企业再发展过程中还面临如下困境：
(一) 市场拓展乏力
首先，制造商研发能力弱，企业规模小，复配能力强，市场开发能力弱。
企业有好的产品，为何也不能占有较大的市场份额？为何产品在甲地成功，在乙地却失败。不知道市场什么产品好销？某地需要何种农药？竞争对手采用了怎样新的营销方式？准经销商的信誉如何？对于这些企业必须了解的情况，由于企业资讯力的缺乏，一无所知或者知之甚少。必然会直接导致市场开拓的失败和经销商选择的错误。失败给企业造成损失后，使企业越发缩手缩脚，举步维艰。市场开拓乏力也就毫不足怪。
（二）市场窜货严重：
主要表现如下：有的经销商配货销售，实行拉郎配，不在意价格差，甚至高价进低价出，以带动其它品牌农药的销售； 有的厂家在同一区域只设一个经销点，非网点单位不供货，一旦网点销售形势看好，非网点单位为了生存，从外地购买带货销售或换货，而厂家对同一地区的网点单位与非网点单位的关系协调不力； 营销网络中的经销商低价倾销过期或者即将过期产品，扰乱了价格体系；有的经销商将假冒伪劣产品与正规渠道的产品混在一起销售，掠夺合法产品的市场份额，或者直接以低于市场价的价格进行倾销，打击了其它经销商对品牌的信心。
（三）销售问题：
1、发货不畅，回款率低：由于缺乏必要的内部管理和外部制约，结果销售越多，反而赚钱更少，企业到年底赚了一大堆库存。回款率低，使应收款居高不下。
2、销售费用过大：缺乏必要的预算系统，使得差旅费、电话费、招待费、运输费用、广告费用不能有效控制。导致企业销售费用过大，使得利润降低，乃至亏损，造成越卖越赔的被动局面。
3、销售业绩下滑：企业在销售手段上以人员推销为主，销售结果不如人意。在消费者方面，农民用药水平不高，企业缺乏必要的宣传和引导，使得销售业绩逐步下滑。企业产品，在质量，功效和性能上，没有自己的优势。缺乏产品系列，无市场所需的新产品，自然使销售迟缓乃至下滑。由于市场淡旺季节性明显，市场操作难度大，都直接导致了业绩下滑。
4、渠道关系：销售渠道是指使企业的产品和服务，被顺利地传递到使用者和消费者的相互联系的组织和经营机构。包括企业自设的销售机构，批发商、代理商、中介机构和零售商等。
传统的农药销售渠道呈金字塔形的体制。其组成结构是金字塔形。即总经销商（总代理）→二级经销商→三级经销商→零售商→消费者。产品由高级向低级，逐层流动，最终通过零售门店把产品分配到消费者手中。这种销售渠道的最大的弊端在于：渠道过长，环节过多，有效地控制销售渠道成员困难。
5、品牌缺乏：所谓品牌是指忠诚度，知名度，美誉度，满意度都很好的产品和企业，
具有品牌的产品，成为消费者的首选。农药企业走品牌经营的不多。行业内"作企业"的多，"作产品"的,作"品牌"的少，至今还鲜见具有全国性，影响力强的知名品牌。我们认为品牌和短期效益产生矛盾时应以品牌经营为重心，获取长期利润。
（四） 产品问题：
1、产品结构失衡，同质化严重：杀虫剂多，杀菌剂，除草剂少；仿制农药多，创制农药少，缺乏新产品开发；复配农药多，原药开发少；兼治农药多，专用农药少；
2、产品外观包装同质化严重
（五） 管理问题
1、制度管理之粗放，以“人治”为主，缺乏成熟的管理制度。人员管理、团队管理、客户管理问题百出，漏洞不断，无法保证企业持续健康稳步地发展，严重的甚至导致企业危机重重。
2、人员和团队管理：人员管理困难，未做到人员管理的精耕细作。销售人员的整体素质和营销水平不高。表现为：销售人员产品知识、植保知识不够，营销水平不高，业务人员的积极性未调动起来，人员流失严重。
3、客户管理：经销商的开发和管理无章可循，导致销售网络分散化，加之对客户的服务力不够，使得客户忠诚度不高，直接或间接导致退货增加和回款困难。
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农资产品批发市场项目
可行性研究报告
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目 录
第一章 总 论 ···························································································· 1
1.1项目名称、地点及业主 ·········································································· 1
1.1.1 项目名称 ······················································································· 1
1.1.2 项目建设地点 ················································································· 1
1.1.3 项目建设业主 ················································································· 1
1.2编制依据、基础资料、规范及标准 ··························································· 1
1.2.1编制依据 ······················································································· 1
1.2.2主要基础资料 ················································································· 2
1.2.3法律法规依据 ················································································· 2
1.2.4采用的主要规范和标准 ····································································· 2
1.3工程内容 ···························································································· 3
1.4可行性研究的范围及内容 ······································································· 4
1.4.1可行性研究范围 ·············································································· 4
1.4.2可行性研究报告主要内容 ·································································· 4
1.5主要研究结论 ······················································································ 5
1.5.1项目建设的理由与意义 ····································································· 5
1.5.2投资估算 ······················································································· 5
1.5.3资金筹集方案 ················································································· 6
1.5.4建设安排 ······················································································· 6
1.5.5对下阶段工作的建议 ········································································ 7
第二章 项目背景及建设必要性 ····································································· 8
2.1项目提出的背景 ··················································································· 8
2.1.1政策导向 ······················································································· 8
2.1.2地震 ····························································································· 8
2.1.3**农资市场现状 ··············································································· 9 ...
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2.2项目建设必要性 ·················································································· 10
2.2.1建设**农资专业批发市场，是进一步完善市场体系，增强城市功能的需要·· 10
2.2.2建设**农资专业批发市场，是更好地为“三农”服务，促进农村经济结构调整，推进农业产业化建设，切实帮助农民增产增收的需要 ···································· 10
2.2.3建设**农资专业批发市场，是政府调控市场，规范市场秩序的需要 ··········· 11
2.2.4建设**农资专业批发市场，是为农业生产资料提供一个更健全的交易市场·· 11
第三章 市场需求 ······················································································ 13
3.1 产业现状 ··························································································· 13
3.1.1 **市农业及种植业现状 ···································································· 13
3.1.2 **市畜牧业现状 ············································································· 14
3.1.3 本地农资经营现状 ········································································· 14
3.2 项目预测 ··························································································· 15
第四章 项目位置及建设条件 ········································································· 18
4.1区位优势与发展机遇 ············································································ 18
4.1.1区位优势 ······················································································ 18
4.1.2发展机遇 ······················································································ 19
4.2 自然条件 ··························································································· 21
4.2.1 气候 ···························································································· 21
4.2.2地形地貌 ······················································································ 21
4.2.3其它 ···························································································· 21
4.3工程地质及水文地质条件 ······································································ 21
4.3.1工程地质条件 ················································································ 21
4.3.2地质构造及不良地质 ······································································· 22
4.3.3水文地质条件 ················································································ 22
4.4项目区域基础设施配套条件 ··································································· 22
4.5 施工条件 ··························································································· 23
4.6建设条件分析结论 ··············································································· 23
第五章 项目平面布置及工程设计方案 ····························································· 25
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5.1方案设计原则 ····················································································· 25
5.2 方案论证比选 ····················································································· 26
5.2.1建设条件 ······················································································ 26
5.2.2 方案一 ························································································· 27
5.2.3 方案二 ························································································· 28
5.2.4方案比选 ······················································································ 31
5.3 项目建设内容 ····················································································· 32
5.3.2 市场交易区及仓库（单层钢结构3#——8#） ······································· 36
5.3.2 框架结构建筑（9#——14#） ···························································· 37
5.3.3 市场道路及交通组织 ······································································ 37
5.3 给水排水 ··························································································· 40
5.3.1 给水 ···························································································· 40
5.3.2 排水 ···························································································· 40
5.4 供电 ································································································· 41
5.5 通信及信息系统 ·················································································· 41
5.6 其它设施 ··························································································· 41
5.7 绿化工程 ··························································································· 42
第六章 项目实施进度计划 ············································································ 44
6.1 项目建设工期 ····················································································· 44
6.2 项目进度安排 ····················································································· 44
6.3保障措施 ··························································································· 44
第七章 节能节水设施 ················································································ 45
7.1节能 ································································································· 45
7.1.1节能的原则和要求 ·········································································· 45
7.1.2节能技术标准依据 ·········································································· 45
7.1.3能源构成 ······················································································ 46
7.1.4节能措施 ······················································································ 46
7.2节水 ································································································· 47
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7.2.1节水的原则和要求 ·········································································· 47
7.2.2节水技术标准依据 ·········································································· 48
7.2.3节水措施 ······················································································ 48
第八章 环境保护 ······················································································ 49
8.1编制法规依据 ····················································································· 49
8.2采用的环境保护标准 ············································································ 49
8.2.1环境质量标准 ················································································ 49
8.2.2污染物排放标准 ············································································· 49
8.2.3环境质量现状调查与分析 ································································· 50
8.3主要污染源和污染物分析 ······································································ 50
8.4环境影响分析及对策 ············································································ 51
8.4.1施工期环境影响及对策 ···································································· 51
8.4.2运营期环境影响及对策 ···································································· 52
8.5环境可行性结论与建议 ········································································· 53
8.5.1环境可行性结论 ············································································· 53
8.5.2环境保护的建议 ············································································· 54
第九章 投资估算及资金筹措 ······································································· 55
9.1投资估算 ··························································································· 55
9.1.1投资估算说明 ················································································ 55
9.1.2 投资估算的编制依据 ····································································· 55
9.1.3造价估算 ······················································································ 57
9.2资金筹措 ··························································································· 60
9.2.1资金来源 ······················································································ 60
9.2.2建设期资金筹措 ············································································· 61
9.2.3贷款偿还计划 ················································································ 62
第十章 财务分析 ······················································································ 63 10.1编制原则 ·························································································· 63
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农资产品批发市场项目
可行性研究报告
--农资批发市场
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目 录
第一章 总 论 ···························································································· 1
1.1项目名称、地点及业主 ·········································································· 1
1.1.1 项目名称 ······················································································· 1
1.1.2 项目建设地点 ················································································· 1
1.1.3 项目建设业主 ················································································· 1
1.2编制依据、基础资料、规范及标准 ··························································· 1
1.2.1编制依据 ······················································································· 1
1.2.2主要基础资料 ················································································· 2
1.2.3法律法规依据 ················································································· 2
1.2.4采用的主要规范和标准 ····································································· 2
1.3工程内容 ···························································································· 3
1.4可行性研究的范围及内容 ······································································· 4
1.4.1可行性研究范围 ·············································································· 4
1.4.2可行性研究报告主要内容 ·································································· 4
1.5主要研究结论 ······················································································ 5
1.5.1项目建设的理由与意义 ····································································· 5
1.5.2投资估算 ······················································································· 5
1.5.3资金筹集方案 ················································································· 6
1.5.4建设安排 ······················································································· 7
1.5.5对下阶段工作的建议 ········································································ 7
第二章 项目背景及建设必要性 ····································································· 8
2.1项目提出的背景 ··················································································· 8
2.1.1政策导向 ······················································································· 8
2.1.2地震 ····························································································· 8
2.1.3XX农资市场现状 ············································································· 9
2.2项目建设必要性 ·················································································· 10
2.2.1建设XX农资专业批发市场，是进一步完善市场体系，增强城市功能的需要--
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········································································································· 10
2.2.2建设XX农资专业批发市场，是更好地为“三农”服务，促进农村经济结构调整，推进农业产业化建设，切实帮助农民增产增收的需要 ······························ 10
2.2.3建设XX农资专业批发市场，是政府调控市场，规范市场秩序的需要 ········ 11
2.2.4建设XX农资专业批发市场，是为农业生产资料提供一个更健全的交易市场 ········································································································· 11
第三章 市场需求 ······················································································ 13
3.1 产业现状 ··························································································· 13
3.1.1 XX市农业及种植业现状 ·································································· 13
3.1.2 XX市畜牧业现状 ··········································································· 14
3.1.3 本地农资经营现状 ········································································· 14
3.2 项目预测 ··························································································· 15
第四章 项目位置及建设条件 ········································································· 18
4.1区位优势与发展机遇 ············································································ 18
4.1.1区位优势 ······················································································ 18
4.1.2发展机遇 ······················································································ 19
4.2 自然条件 ··························································································· 21
4.2.1 气候 ···························································································· 21
4.2.2地形地貌 ······················································································ 21
4.2.3其它 ···························································································· 21
4.3工程地质及水文地质条件 ······································································ 21
4.3.1工程地质条件 ················································································ 21
4.3.2地质构造及不良地质 ······································································· 22
4.3.3水文地质条件 ················································································ 22
4.4项目区域基础设施配套条件 ··································································· 22
4.5 施工条件 ··························································································· 23
4.6建设条件分析结论 ··············································································· 23
第五章 项目平面布置及工程设计方案 ····························································· 25
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5.1方案设计原则 ····················································································· 25
5.2 方案论证比选 ····················································································· 26
5.2.1建设条件 ······················································································ 26
5.2.2 方案一 ························································································· 27
5.2.3 方案二 ························································································· 28
5.2.4方案比选 ······················································································ 31
5.3 项目建设内容 ····················································································· 32
5.3.2 市场交易区及仓库（单层钢结构3#——8#） ······································· 36
5.3.2 框架结构建筑（9#——14#） ···························································· 37
5.3.3 市场道路及交通组织 ······································································ 37
5.3 给水排水 ··························································································· 40
5.3.1 给水 ···························································································· 40
5.3.2 排水 ···························································································· 40
5.4 供电 ································································································· 41
5.5 通信及信息系统 ·················································································· 41
5.6 其它设施 ··························································································· 41
5.7 绿化工程 ··························································································· 42
第六章 项目实施进度计划 ············································································ 44
6.1 项目建设工期 ····················································································· 44
6.2 项目进度安排 ····················································································· 44
6.3保障措施 ··························································································· 44
第七章 节能节水设施 ················································································ 45
7.1节能 ································································································· 45
7.1.1节能的原则和要求 ·········································································· 45
7.1.2节能技术标准依据 ·········································································· 45
7.1.3能源构成 ······················································································ 46
7.1.4节能措施 ······················································································ 46
7.2节水 ································································································· 47
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7.2.1节水的原则和要求 ·········································································· 47
7.2.2节水技术标准依据 ·········································································· 48
7.2.3节水措施 ······················································································ 48
第八章 环境保护 ······················································································ 49
8.1编制法规依据 ····················································································· 49
8.2采用的环境保护标准 ············································································ 49
8.2.1环境质量标准 ················································································ 49
8.2.2污染物排放标准 ············································································· 49
8.2.3环境质量现状调查与分析 ································································· 50
8.3主要污染源和污染物分析 ······································································ 50
8.4环境影响分析及对策 ············································································ 51
8.4.1施工期环境影响及对策 ···································································· 51
8.4.2运营期环境影响及对策 ···································································· 52
8.5环境可行性结论与建议 ········································································· 53
8.5.1环境可行性结论 ············································································· 53
8.5.2环境保护的建议 ············································································· 54
第九章 投资估算及资金筹措 ······································································· 55
9.1投资估算 ··························································································· 55
9.1.1投资估算说明 ················································································ 55
9.1.2 投资估算的编制依据 ····································································· 55
9.1.3造价估算 ······················································································ 57
9.2资金筹措 ··························································································· 60
9.2.1资金来源 ······················································································ 60
9.2.2建设期资金筹措 ············································································· 61
9.2.3贷款偿还计划 ················································································ 62
第十章 财务分析 ······················································································ 63 10.1编制原则 ·························································································· 63
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农资产品批发交易市场项目
可行性研究报告农资批发市场
目 录
第一章 项 目 概 况 .................................................................................. 错误！未定义书签。
第一节 项目名称及承办单位 ............................................................. 错误！未定义书签。
第二节 可行性研究编制单位 ............................................................. 错误！未定义书签。
第三节 研究工作的依据与范围 ......................................................... 错误！未定义书签。
第四节 研究结论 ................................................................................. 错误！未定义书签。
第五节 主要技术经济指标 ................................................................. 错误！未定义书签。 项目主要经济技术指标表 ..................................................................... 错误！未定义书签。
第二章 项目建设的背景和必要性 ............................................................ 错误！未定义书签。
第一节 架空乘人装置项目的提出 ....................................................... 错误！未定义书签。
第二节
第三节
第四节
第五节 架空乘人装置的先进性 ................................................. 错误！未定义书签。 项目建设投资人基本情况 ............................................. 错误！未定义书签。 项目产品符合产业政策 ................................................. 错误！未定义书签。 拟建厂区环境及地区优势 ............................................. 错误！未定义书签。
第三章 市场预测和建设规模 .................................................................... 错误！未定义书签。
第一节 市场需求 ......................................................................... 错误！未定义书签。
第二节 市场营销 ................................................................................. 错误！未定义书签。
第四章 生产规模与产品方案 ...................................................................... 错误！未定义书签。
第一节
第二节 生产规模 ......................................................................... 错误！未定义书签。 产品方案 ......................................................................... 错误！未定义书签。
第五章 工程技术方案 .................................................................................. 错误！未定义书签。
第一节 工艺技术标准、规范 ............................................................... 错误！未定义书签。
第二节 产品生产工艺及流程 ............................................................... 错误！未定义书签。
第三节 设备选型 ................................................................................... 错误！未定义书签。
第六章 厂区建筑 ........................................................................................ 错误！未定义书签。
第一节 主要建设条件 ......................................................................... 错误！未定义书签。
第二节 主要建筑物建筑设计 ............................................................. 错误！未定义书签。
第七章 主要原材料、配套件及燃料供应 .................................................. 错误！未定义书签。
第一节
第二节 主要原材料供应 ............................................................. 错误！未定义书签。 主要协作配套件 ............................................................. 错误！未定义书签。
第三节 电、水、暖供应 ..................................................................... 错误！未定义书签。
第八章 总图运输与公用辅助工程 .............................................................. 错误！未定义书签。
第一节 总平面布置方案 ............................................................. 错误！未定义书签。
第九章 节 能 ............................................................................................ 错误！未定义书签。
第一节
第二节 设计依据 ......................................................................... 错误！未定义书签。 供电节能 ......................................................................... 错误！未定义书签。
第三节 暖通节能 ................................................................................... 错误！未定义书签。
第四节 建筑节能 ................................................................................. 错误！未定义书签。
第十章 环境保护 ........................................................................................ 错误！未定义书签。
第一节 环境保护标准 ......................................................................... 错误！未定义书签。
第二节 污染源及污染物 ..................................................................... 错误！未定义书签。
第三节 污染物的治理方案 ................................................................. 错误！未定义书签。 第十一章 劳动安全卫生与消防 ................................................................ 错误！未定义书签。
第一节 劳动安全卫生 ......................................................................... 错误！未定义书签。
第二节 消防 ......................................................................................... 错误！未定义书签。 第十二章 组织机构与人力资源配置 .......................................................... 错误！未定义书签。
第一节 组织机构 ................................................................................. 错误！未定义书签。
第二节 人力资源配置 ......................................................................... 错误！未定义书签。 第十三章 项目实施进度 ............................................................................ 错误！未定义书签。
第一节 项目实施进度总体安排 ................................................. 错误！未定义书签。
第二节 本项目一期进度安排 ............................................................. 错误！未定义书签。 第十四章 投资估算 .................................................................................... 错误！未定义书签。
第一节 编制说明 ................................................................................. 错误！未定义书签。
第二节 投资估算 ................................................................................. 错误！未定义书签。
第十五章 融资方案及总资金 .................................................................... 错误！未定义书签。 第十六章 财务评价 .................................................................................... 错误！未定义书签。
第一节 基础数据与参数 ..................................................................... 错误！未定义书签。
第二节
第三节 销售收入估算 ................................................................. 错误！未定义书签。 成本费用估算 ................................................................. 错误！未定义书签。
第四节 财务分析 ................................................................................. 错误！未定义书签。
第五节 盈亏平衡分析 ......................................................................... 错误！未定义书签。
第六节 综述 ................................................................................. 错误！未定义书签。 第十七章 风险分析 .................................................................................... 错误！未定义书签。
第一节 市场风险 ......................................................................... 错误！未定义书签。
第二节 产量风险 ................................................................................. 错误！未定义书签。
第三节 资金风险 ................................................................................. 错误！未定义书签。
第四节 政策风险 ................................................................................. 错误！未定义书签。
第五节 外部条件风险 ......................................................................... 错误！未定义书签。 第十八章 结论与建议 ................................................................................ 错误！未定义书签。
一、 结论 ............................................................................................... 错误！未定义书签。
二、 建议 ............................................................................................... 错误！未定义书签。
第一章 总论
第一节 项目建设背景
一、项目名称
########县农资产品批发交易市场项目
二、项目建设单位概况
（一）建设单位：########县现代农业投资开发有限责任公司
（二）成立时间：2014年8月，注册资金3000万元。
（三）法人代表：李跃辉
（四）营业执照编号：############
（五）发展业绩：在州农发行融资7500万元。
（六）机构设置：设综合部、财务融资部、发展计划部、经营管理部、项目建设部、技术开发部等6个部门。
（七）主要业务范围：############
三、编制依据、编制原则及研究内容
（一）编制依据
1、主要编制依据
（1）原国家计委颁发的《投资项目可行性研究指南》（2002年）；
（2）《建设项目经济评价方法与参数》（第三版）；
（3）项目业主就本项目可行性研究提供的相关基础资料；
（4）国家相关规范、标准及政策性文件；
（5）项目业主关于对本项目进行可行性研究的委托合同；
（6）业主提供的其他相关资料。
2、主要相关规划、政策文件
（1）《########省国民经济和社会发展第十二个五年规划纲要》；
现在农资的经营状况是“大系统、小企业”形式。企业规模普遍不大，不能形成规模效益，且企业的管理水平有待提高，管理方式和管理手段需要改变。当前我国农资市场存在三大问题。
1、农资产能过剩。由于我国开放市场后，生产商竭尽所能生产农资产品；有些年份，农资产品利润高，许多企业也转行生产农资，导致我国现存大量农资，国内需求低于生产，导致供过于求的局面。在这种情况下，当行情好时，企业会不约而同地提高装置运转率，增加市场供应，打压价格下行；当需求萎缩时，企业只好被动地降低开工率，最大限度地减少损失。出现这种局面，极大限制了经销商的推广，降低了他们的利润，也影响整个行业的发展。
2、市场秩序不规范。在向社会主义市场经济体制转轨的过程中，农业生产资料市场难免会出现种种不规范的现象。如经营中不讲信誉、不守合同，任意拖欠货款形成“三角债”；以地方保护主义的手段搞市场封锁或以邻为壑；为牟取暴利或者是囤集居奇、哄抬价格，或者是低价倾销进行恶性竞争；某些经营者甚至不惜以假冒伪劣商品坑农害农。我国经济运行中“一管就死、一放就乱”的特殊现象，在农业生产资料经营中特别值得关注。
3、恶性竞争。经销商以价格我主要竞争手段拉拢顾客。互相压价，有的经销商宁可赔钱销售，赊销的情形自然不可避免，这些情况使得从批发商到零售商的利润都越来越薄。商商之间的竞争使得产品价格一降再降，经销商无利可谈，反过来向生产厂索要利润，迫使生产厂又降价，从而进入一种恶性循环状态。近两年“互联网+农业”模式的兴起，以村淘、农夫社为代表的农资电商的起步，给农资带来新的营销渠道；但是不从根本上解决问题单单以价格战恶性竞争，电商将成为商家们角逐的下一个红海。
还有现在国家对环境的重视，会造成化工企业三废处理成本增加，化工原料涨价，导致农资商品价格大幅上涨，而农产品价格涨幅滞后，在一定程度上影响了农民的需求和购买力。老的农资产品价格低廉，依然是农民的首选；新产品价格较高，农民购买有限，使得对环境有益、生态安全的农资产品推广受到一定程度的限制。
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